Fun brands, created in Wales, loved in over 36 countries.
We create, grow and scale consumer brands, from Cardiff to shelves worldwide.
36+ countries · 25,000+ stores · 110M+ packs sold
How we work
Create. We spot gaps in fun, giftable categories and design products people talk about.
Incubate. Our Cardiff team handles brand, NPD, sourcing and compliance in-house.
Scale. Long-term distributor partners, Amazon marketplaces and warehouses in the UK, Netherlands and US take our brands worldwide.
Where you’ll find us: Europe · the Middle East · North America · Australia.
Award-winning: King’s Award for Enterprise: International Trade 2025 · The Sunday Times: one of Britain’s fastest-growing private companies.

