Brain Blasterz Brings the Home of Adventurous Candy to Life at ISM Cologne 2026

Brand Hatchers brought the newly launched Brain Blasterz brand positioning to life at ISM Cologne, unveiling an immersive stand that showcased the brand’s evolution into the home of adventurous candy.

The show marked the first public appearance of the new brand world, giving visitors the opportunity to experience the Adventure Zones and Impact Scale first-hand.

An Immersive Brand Experience

The Brain Blasterz stand was designed as a walk-through adventure, guiding visitors through the brand’s four Adventure Zones - each representing a different flavour experience, from iconic sour hits to unexpected flavour journeys.

Bold colour, playful design, and clear navigation helped bring the concept to life, allowing visitors to intuitively understand how the brand’s adventure-led approach works in practice.

Alongside the Adventure Zones, the Impact Scale played a key role in the experience, helping visitors quickly identify the level of boldness for each product offering and choose their preferred level of adventure.

Conversations, Sampling, and Innovation

Throughout the show, the stand became a hub for sampling, discussion, and discovery. Retailers, distributors, and industry partners engaged with the Brain Blasterz team to explore new products, upcoming innovations, and the strategic thinking behind the brand’s evolution.

The response highlighted growing interest in experience-led candy brands that offer both excitement and clarity for consumers.

A Strong Platform for the Future

ISM Cologne provided the ideal stage to introduce Brain Blasterz’ bold new era, demonstrating how the home of adventurous candy can be activated both visually and commercially.

For Brand Hatchers, the show reinforced the value of clear positioning brought to life through immersive design and storytelling.

As Brain Blasterz looks ahead, the momentum from ISM Cologne marks just the beginning of an exciting new chapter - one built on exploration, choice, and adventurous flavour experiences.